JFC Customers Help Thousands of Kids Stay in School

In 2010, over 8,000 Grades 1 and 2 pupils benefited from the Busog Lusog Talino (BLT) Program of Jollibee Foundation. 

According to Jollibee Foundation Executive Director Gisela Tiongson, “this milestone is made possible through the continuous patronage of JFC customers. Whenever customers buy a meal from Jollibee, Chowking, Greenwich, Red Ribbon and Manong Pepe, they help pupils stay in school and keep them healthy. In addition, JFC customers donate through coin banks situated in the store counters. Last year, 40% of the funding for the BLT program was generated through the coin banks. This is equivalent to 4,620 student beneficiaries. “ 

Jollibee Foundation’s BLT program provides daily lunch for undernourished Grades 1 and 2 pupils in select schools for about eight months of the school year. Meals are prepared by the parents of the schoolchildren based on low cost and nutritious menus. Parents are also given seminars on cooking, health and nutrition organized by the Program’s local partners. 

Even JFC customers abroad made generous efforts to contribute to the BLT program. Richie Ang, a Filipino-American high school student in California organized his high school friends to raise funds through a one-day face painting activity were they were able to collect US $100. 

With the help of Ayala Foundation USA, Jollibee and Red Ribbon stores in the USA were allowed to put up coin banks in their checkout counters. This partnership raised US $5,500 for the BLT program for school year 2010-2011. 

“The success of the Program hinges on the partnerships developed between our customers and local partners. Because of our customer’s support, the BLT program grew to 232 schools in 38 sites in the span of 3 years. From 1,800 pupils in 2008, the BLT program has now reached more than 13,000 undernourished pupils, bringing renewed hope to everyone living in the areas touched by BLT,” Ms. Tiongson said.