Globe, DENR help curb air pollution in Metro Manila with new hotline

To address the deteriorating air quality in Metro Manila, Globe Telecom partnered with the Department of Environment and Natural Resources (DENR) in launching a dedicated hotline and text facility designed to promote environmental vigilance among the people. 

Globe Green Line takes on the ongoing “Ligtas Hangin” program of DENR, Metro Manila Development Authority (MMDA) and the Land Transportation Office (LTO) which aims to reduce air pollution in the metropolis by 30 percent. 

Concerned individuals can report smoke belching vehicles by typing USOK(space) and sending to 2327.   The facility is open to subscribers of all mobile phone operators in the country and will be operational beginning February 11 for a minimal charge of P1 per text. 

“We created Globe Green Line to raise public consciousness on environmental issues and concerns. We encourage the citizens to be more vigilant by reporting those who contribute in destroying our environment. We believe that citizens’ participation is crucial to the success and sustainability of local enforcement of environmental policies,” said Jeffrey O. Tarayao, Globe Head of Corporate Social Responsibility.

On the other hand, DENR Secretary Ramon J.P. Paje said that the provision of a hotline and text facility is necessary to ensure the implementation and sustainability of efforts to improve the air quality in the metropolis. 

“Our goal for cleaner air starts with one text message. We are closely coordinating with LTO to ensure that violators will be penalized. Owners of these smoke belching vehicles will not be allowed to register if they refuse to clean up” Paje said. 

All text messages received through Globe Green Line will be transmitted to the Text Usok Command Center in DENR. All validated reports will be forwarded to the LTO. Under the Philippine Clean Air Act, first-time violators will be fined P1,000 while second and third-time violators will be fined P3,000 and P5,000 respectively. 

Aside from the campaign against air pollution, Globe Green Line is also active in minimizing water pollution. Its project involves the rehabilitation of the Marilao-Meycauayan-Obando River System (MMORS) which was declared as one of the 30 dirtiest rivers in the world. The waterway suffered from heavy metal pollution caused by toxic wastes from factories lining the banks of the river, resulting not only in environmental degradation but also in numerous health problems among the people living in Bulacan.

Bulacan residents can report environmental crimes and violations to Globe Green Line hotline number 0917-8119762 (0917-811WQMA) via call, text, or MMS (multi-media service).   It also includes mobile communication for the seven Quick Response Teams (QRTs) deployed to check on the Water Quality Management Areas in Meycauayan, Marilao, Obando, San Jose del Monte, Sta. Maria, and Caloocan in Bulacan and in Valenzuela City. The QRTs are trained to handle various environmental complaints such as solid waste problem, water and air pollution, hazardous wastes, quarrying and illegal logging. 

Aside from raising public consciousness, Globe also planted at least 10,500 trees within the seven areas where the hotline is being implemented.