JFC Strengthens Partnerships with Onion Farmers as Suppliers


One of Jollibee Foundation’s major programs aims to help small farmers to earn more and learn new technology. With the success of the pilot run of the Bridging Farmers to the JFC Supply Chain project, the Foundation together with its major project partners, JFC , Catholic Relief Services (CRS) and National Livelihood Development Corporation (NLDC), have agreed to expand the program in 2010 to cover more farmers in new sites. Concentrating in key products required by JFC such as onion, bell pepper, salad tomatoes and rice, the project will continue to help communities in Bukidnon and Nueva Ecija while adding new partners in Quezon and Misamis Oriental. The project provides farmers with technical assistance in the application of effective farming technologies that would ensure their reliability as suppliers.

By the end of April 2010, farmers from San Jose, Nueva Ecija through the Kalasag Producers Cooperative had delivered a total of 95 metric tons to the JFC Commissary in Canlubang, with almost 0% reject. Aside from generating stable profit from their engagement with an institutional buyer like JFC, the Kalasag coop members also benefited from better credit terms from microfinance institutions and equipment support from the Department of Agriculture. The key to this -- their good standing as Jollibee suppliers.
Deliveries of onions from Bukidnon farmers to the Cebu commissary are expected to commence in the 2nd quarter of the year while those of salad tomatoes and bell pepper will commence by June 2010. A total of 3,000 farmers are expected to benefit from the 3-year program.