The Social Impact of Investing for Good

Capital One Philippines uplifts Filipinos through CSR initiatives

The information technology and business process management (IT-BPM) industry is a major job source in the Filipino economy. It makes a difference by not only uplifting the Filipino workforce but also through initiating corporate social responsibility (CSR) programs on the ground.

Capital One Philippines Support Services Corp., the Alabang-based global in-house contact center of Capital One Financial Corporation, is one with the industry in giving Filipinos a chance for a better life. Through its “Investing for Good” strategy, Capital One Philippines combines the strength of its workforce with the company’s resources and identifies communities that need assistance.

For Capital One Philippines, it does not matter if it is a community in Alabang or in far south like Bohol. “Changing lives for good knows no geographic boundaries,” said Capital One Philippines Head of Operations Tom McCormick. “Capital One Philippines is proud to partner with local community organizations to affect positive change.”

In 2015, associates logged 10,222 volunteer hours and had a 99% volunteerism participation rate – proof that when a company invests in its people, its people extend the same level of commitment to them.

Capital One Philippines partnered with Tuloy Foundation through the Contact Center Readiness Program, the first-ever contact center training curriculum accredited by TESDA. What started as an initial grant to build a learning center became an instrument of hope for young Filipinos who want to quality for jobs in the IT-BPM and other service industries. Thus far, nine graduates are employed in Capital One Philippines.

“The partnership between Tuloy Foundation and Capital One Philippines is very inspiring and can serve as a template for sustainable and transformative partnership.  Capital One looked into places and situations where our kids can say they have been very well taken care of. Truly it is a very unique, inspiring and mutually enriching partnership,” shared Fr. Marciano “Rocky” Evangelista, SDB, president and founder of Tuloy Foundation.

Benefitting more than 600 students, Capital One Philippines also renovated the kitchen and feeding room of Alabang Elementary School (AES) and refitted them with new shelves and cabinets. New appliances were also given to AES to ensure that its students will get freshly prepared and nutritious food every day. As part of Capital One Philippines’ “We Got Your Back!” event, students were also given waterproof backpacks and school supplies. Faculty members received backpacks with solar powered LED lights, umbrellas, notebooks, and pens. Capital One Philippines also supports the Health Awareness Intervention for Nutrition initiative which helps meet nutritional needs of children under AES’ Malnutrition Program. Volunteers make use of their time preparing and serving food to kids.

Capital One also supports Haven for Children, a temporary shelter which provides healing and empowerment to former street children, through a series of annual CSR initiatives. These include a summer sports clinic called “Kids Day Out”, a Halloween Party, a Movie Day, and a Christmas gift-giving program dubbed “Toys and Tunes”. When its servicing team won PHP15,000 worth of gift certificates from its premier recognition program, the team opted to use the money to give back to the community by holding a kids’ party at Haven for Children.

Its engagement has also moved beyond the immediate community where it operates.

Last July, Capital One Philippines sealed a partnership with International Care Ministries (ICM) by supporting its “Transform” and “Jumpstart” programs for Bohol’s ultra-poor. “Transform” is a livelihood initiative benefitting an estimate of 1,150 families while Jumpstart provides kindergarten education to children from low-income neighborhoods.

Through a partnership with ICM and Stop Hunger Now, volunteers created meal packs with rice, vegetables, flavoring, and a vitamin sachet including 23 essential vitamins and minerals. The activity yielded more than 900 volunteer hours and benefitted six communities in Bohol.

To cap the year off, Capital One Philippines worked with integrated marketing communications firm TeamAsia and the Information Technology and Business Process Association of the Philippines through its My Dream in a Shoebox Christmas initiative. Capital One Philippines donated 1,500 shoeboxes filled with school supplies, making Christmas merrier for more Filipino children.

As an organization that believes in the importance of doing the right thing, Capital One Philippines continues to invest not only in the amazing Filipino talent but also in the wellbeing of the communities in the Philippines.

In 2016, we plan to do even more in collaboration with our community and industry partners to support and aid those in need in the Philippines,” said McCormick.