Information, Inspiration for Students Through Ayala Book Drive

Ayala Foundation celebrates National Reading Month by raising 200,000 storybooks for 200 public schools

With the help of books that tell inspiring real-life stories, imaginative children’s tales, and well-loved legends and folk tales, the Ayala group hopes to make an impact in the life and learning of students from 200 public schools across the country.

Through 200,000 storybooks that show the different facets of Filipino identity, history, and culture, the conglomerate promotes not only the practical value of literacy, but also the love of the written word. Reading gives children the freedom to seek information that is essential to learning, while also nurturing their imagination and creativity.

The storybooks were gathered through a book drive supported by subsidiaries, affiliates, and some partner organizations of Ayala Corporation. Spearheaded by Ayala Foundation Inc., the social development arm of the Ayala group, the book drive coincided with the celebration of National Reading Month in November.

Ayala Foundation ceremonially turned over the storybooks to the 200 recipient schools in a special event held at the Ayala Museum on November 25—designated as Araw ng Pagbasa, or National Reading Day.

The books were received on behalf of the schools by Department of Education (DepEd) Undersecretary Dina Ocampo from Ayala Corporation President Fernando Zobel de Ayala, president of Ayala Corporation and co-chairman of Ayala Foundation, and Ruel Maranan, president of Ayala Foundation.

The turnover was witnessed by Vice President Leni Robredo, who served as the guest of honor at the event.

“Whether through investments in the educational system or the many learning initiatives driven by Ayala Foundation, we aim to contribute in a significant way to the development of our country’s human capital," said Mr. Zobel. “We believe that our human capital is one of our strongest advantages as a country.”

“Education is a key program for us at Ayala Foundation, and we remain convinced of its power in freeing us from ignorance,” said Maranan. “And in any of our education interventions, we make sure that we work with like-minded partners—especially with government agencies like the Department of Education—so that our work is strongly aligned with the actual needs of our students, teachers, and schools. The storybooks that we are turning over to DepEd today, in fact, strongly supports the K–12 curriculum for language and reading.”

Also lending support to the book drive was Representative Jorge “Bolet” Banal of the third district of Quezon City, who is the advocate of “Araw ng Pag(b)asa” in Congress.

Rio 2016 Olympics silver medalist Hidilyn Diaz also shared her own story of hope during the event.

Ayala Corporation President Fernando Zobel de Ayala (center) and Ayala Foundation President Ruel Maranan welcome Vice President Leni Robredo

Vice President Leni Robredo talks about how reading can widen a child’s horizons

Students from CENTEX Manila represent students from 200 schools who will receive 200,000 storybooks from the Ayala group’s ‘100 for 200’ book drive. Present at the turnover are (from left) QC representative Bolet Banal, Airwoman First Class Hidilyn Diaz, Major General Conrado Parra Jr. of the Philippine Air Force, Ayala Group Head for Corporate Human Resources JP Orbeta, Cagayan de Oro Mayor Oscar Moreno, Vice President Leni Robredo, Ayala President Fernando Zobel de Ayala, Ayala Foundation President Ruel Maranan, APMC President Laurent Lamasuta, DepEd Undersecretary Dina Ocampo, and Ayala Foundation Senior Director for Programs Joanna Duarte.

Vice President Leni Robredo receives a token of appreciation from Ayala officials (from left) Dina Orosa, general manager of Ayala Multipurpose Cooperative; JP Orbeta, Ayala group head for Corporate Human Resources; Ruel Maranan, Ayala Foundation President; Fernando Zobel de Ayala, Ayala Corporation President; Laurent Lamasuta, Ayala Property Management Corporation President; Yoly Crisanto, Globe Executive Vice President for corporate communications; and Globe Chief Human Resource Officer Ato Jiao

Lighting a symbolic book-inspired Christmas tree at the Ayala Museum plaza to commemorate the “100 for 200” campaign are (from left) Dina Orosa, general manager of Ayala Multipurpose Cooperative; Representative Bolet Banal of the third district of Quezon City; JP Orbeta, Ayala group head for Corporate Human Resources; Cagayan de Oro Mayor Oscar Moreno; Ruel Maranan, Ayala Foundation President; Vice President Leni Robredo; Fernando Zobel de Ayala, Ayala Corporation President; Laurent Lamasuta, Ayala Property Management Corporation President; DepEd Undersecretary Dina Ocampo; Victoria Garchitorena, Ayala Foundation trustee; Lyn Almario, president of Adarna Books; Yoly Crisanto, Globe Executive Vice President for corporate communications; and Globe Chief Human Resource Officer Ato Jiao