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Can you Design with Culture?


The 2013 Metrobank Art & Design Excellence (MADE) design competitions takes on a progressive roadmap towards wellness, sustainability and tourism. This year MADE presents two design competitions with themes that gear towards bigger and iconic infrastructures which pose another underlying challenge of representing Filipino culture in the international scene.

DESIGN THE FUTURE Metrobank Foundation, Inc., through President Aniceto Sobrepeña (middle), renewed its 10-year partnership with the Philippine Institute of Interior Designers (PIID) and the United Architects of the Philippines (UAP) represented by their Presidents Arch. Rogelio Caringal, fpiid, fuap (left) and Arch. Rozanno Rosal, fuap (right) for the conduct of the 2013 Metrobank Art & Design Excellence (MADE) Interior Design and Architecture Competitions. The conceptual design competition aims to continuously promote Filipino and sustainable design and recognize creativity and talents of young designers and architects in the country.

Interior Design Competition: Medical Tourism

Registered Filipino Interior Designers, 25 to 45 years old are invited to join this year’s MADE interior design competition which brings into focus “Medical Tourism”. Realizing the thrust in wellness and tourism, this year’s competition challenges young designers to create an ambiance of wellness at the Manila Doctors Hospital (MDH) U.N. Avenue and Kalaw Avenue Lobbies. These twin lobbies acts as receiving and exit areas for hospital guests thereby influencing the whole hospital experience of the patient. As MDH provides exceptional healthcare services, the hospital is also looking after the psychological wellness that patients and their visitors undergo as they are received and as they take off from the hospital. It is important that these areas reflect the hospital’s international healthcare standards as well that of our unique Filipino culture. MDH is located along United Nations Avenue, Metro Manila.

Architecture Competition: Cultural Tourism in Collaboration with the Cultural Center of the Philippines

From residential to cultural iconic structures, Metrobank Foundation and the United Architects of the Philippines (UAP) collaborated with the Cultural Center of the Philippines (CCP) for the development project of the CCP complex. MADE 2013 architecture competition challenges a team of 2 to 4 registered Filipino architects ages 25 – 50 years old to design a waterfront area in the complex where one of the most iconic Philippine structures lie, the CCP Development Complex Port Area.

The waterfront area includes a port terminal as well as a structure for international and local tourists that will offer venues for their personal, social and cultural needs. The Terminal should be aptly designed to provide the same level of comfort and convenience found in an airport. The Port sets out a comprehensive range of facilities to (1) provide for all the requirements of the cruise line and ferry passengers; (2) feature culture and arts (3) promote practices and activities that are all uniquely Filipino and (4) stimulate social and economic growth of the country. The design should reflect Filipino culture integrated with applications of environmental sustainability in order to transcend location, time and climatic phenomena and CCP’s Urban Design Principles that will bring the Philippines in the forefront of tourism in the 21st century.

The Metrobank Art & Design Excellence (MADE) competition is an art and design competition that has been strengthening Philippine architecture and interior design for 9 years by discovering exceptional talents. This year, bigger challenges are presented which will not only raise the bar of artistic standards in design but will also position Filipino culture amidst an international audience. Some of the past winners in the design competitions are: Arch. Michael Peña, Arch. Angelo Mañosa, Arch. John Oyek, IDr. Honey Cortez, IDr. Gelo Del Mundo and Arch. Jonathan Dangue to name a few.

MADE will award an architect and an interior designer with a grand prize of P300,000.00 each. Complete information about the competitions can be found in the entry forms downloadable at or may be requested at selected Metrobank Branches. Interested participants may also contact the MADE Secretariat at (02) 898-8856 or Like the MADE (Metrobank Art and Design Excellence) Competition fanpage in Facebook for more details.

Davao City Grants P5.7M for Busog, Lusog, Talino School Feeding Program

Department of Education Secretary Bro. Armin Luistro personally assisted a BLT pupilduring the 7th
Annual BLT Opening this SY 2013-2014. Also in photo are Jollibee Group Foundation
President Grace Tan Caktiong, JTC Group of Companies Chief Executive Officer Jaime T. Cruz and
F. Dizon Elementary School Principal Lilian Libre.

DAVAO CITY – To symbolize the commitment of the local community in addressing malnutrition among school children, the City Government of Davao signed a City Ordinance granting P5.7-million as a support to the Busog, Lusog, Talino (BLT) School Feeding Program. BLT is now assured of continuous implementation in 142 public elementary schools in Davao City for the next five (5) years. The City Ordinance came in at the perfect time as BLT celebrates its 7th year of feeding this school year 2013-2014.

In celebration of this milestone, Jollibee Group Foundation (JGF) recognized the overwhelming support of its local implementing partners (LIPs) in Davao City. The special event was attended by no less than Department of Education Secretary Bro. Armin C. Luistro and Jollibee Group Foundation (JGF) President Grace Tan Caktiong.

The BLT School Feeding Program is an initiative of JGF with partnering institutions that addresses hunger among Grades 1 and 2 pupils to help them stay in school and learn better. BLT provides daily lunch to undernourished public school pupils for 136 days or eight (8) months during the school year (July-March).

In his speech, Sec. Luistro lauded the efforts of the City Government of Davao and BLT Partners for the Php5.7M support to BLT. He also noted that this program should be replicated in more public schools. “I am serious that this program is worth plagiarizing. In DepEd Schools, we say that honesty is the best policy, no cheating. But this is one good project that I give permission to our principals to copy. All good projects cannot stay in their birth place,” said DepEd Sec. Luistro.

We are very thankful to our Davao local implementing partners who worked very hard thru BLT for our school children. We are certain that this kind of achievement will inspire more communities and partners in other BLT areas so that the program can continue to help in addressing hunger among school children to keep them in school,” Mrs. Tan Caktiong said in her statement.

This school year, the BLT School Feeding Program covers more than 1,200 public schools in over 200 cities/municipalities nationwide; providing daily lunch to 48,000 pupils selected from Grades 1 and 2 to help address hunger and encourage them to attend school every day. This brings the total number of BLT pupils covered by the program to over 100,000 since its first year of implementation in 2007.

There are three ways to become a BLT partner: 1) donate funds; 2) donate feeding ingredients and materials; and 3) implement BLT as your community relations/outreach program.


Everyone can also help feed pupils by donating through BLT coinbanks found in all Jollibee Foods Corporation (JFC) stores nationwide: Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal and Burger King.

To learn more about the BLT School Feeding Program, contact (02) 688-7124 or send an email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Visit


Fish increase in Minantaw brings hope to PH’s only double barrier reef


LAPU-LAPU CITY, Philippines, July 26, 2013 – Seeing an average of 57 fish within 250 square meters (above photo) may not be much compared to other dive spots but for the Minantaw Marine Park and Sanctuary (MMPS), it is already an underwater Eden considering that five years ago the number of fish there was fewer than 14 over the same area.  Reef fish like surgeonfish, wrasses, angelfish, and large fish such as snappers, emperors, and groupers are returning to the marine park area created through the partnerships among Project Seahorse Foundation (PSF), the United Fishers of Caubian, and Chevron Philippines Inc. (CPI), marketer of the Caltex brand of fuels and lubricants.

Located near Lapu-Lapu City, Minantaw is one of the largest protected areas in Danajon Bank, one of only six double barrier reefs in the world. The 256-hectare MMPS is the first multi-use marine park in the country with zones for regulated fishing, seaweed farming, sustainable-use zone and a 50 hectare no-fishing zone.

Five years ago, there were fewer than 560 small-sized fish inside the no-fishing zone. A recent survey reveals about 2,280 fish of various species within the same area.

PSF senior biologist Angelie Nellas said, “With an average increase of 440 fish per year per hectare, the no-fishing zone can possibly yield about 114,000 fish within four years which is good news for a recovering reef like Minantaw and brings hope in saving Danajon Bank.”

Danajon Bank is a center of biodiversity in the Asia Pacific region and an essential pathway for Asian migratory birds.  Danajon is also a critical fishing ground for thousands of fishers from four provinces that line Danajon’s 130-km. length which are Cebu, Bohol, Leyte and Southern Leyte. Since 1950s, wanton exploitation and absence of conservation have severely degraded its habitats.

Raissa Bautista, CPI  manager for Policy, Government  and Public Affairs,  said, “Caltex firmly believes in fostering environmental values and putting them into action through strong partnerships. We hope that this project will inspire more businesses and conservationists to work together in maintaining a clean, safe environment.”

Caltex TB Awareness Drive Wins in New York’s Gold Quill Awards

NEW YORK CITY, USA. June 27, 2013 – For helping public transport drivers in Metro Manila and their families prevent tuberculosis (TB) by dispelling facts from myths about the disease, the International Association of Business Communicators (IABC) awarded the Gold Quill Award of Merit to Chevron Philippines Inc. (Chevron), marketer of the Caltex brand. A Quill Award is a much coveted award that honors exemplary achievements in communication research, programs, skills and creative work.   Photo above shows Chevron Business Communications Supervisor Elaine Beliakoff after accepting the trophy in behalf of Chevron during the IABC Gold Quill Awards Gala last June 24, 2013, in New York, USA.

The “Labanan ang TB Para Tsuper Healthy” (lit. Fight TB so drivers can be healthy) awareness campaign won in the celebrated Communication Management Division, Corporate Social Responsibility category. The campaign established strong partnership with the Federation of Jeepney Operators and Drivers Association of the Philippines (FEJODAP), Metro Bus Operators Assoc. (MBOA), and the city health offices of Makati, Manila and Quezon City.  About 12,545 public transport workers increased their TB awareness through anti-TB communication materials and trainings held by Caltex.

The Caltex TB awareness drive has also won an Excellence Award for the same category in the IABC Philippine Quill Awards and an Anvil Award with the Public Relations Society of the Philippines.


About Chevron Philippines Inc.

Chevron Philippines Inc. has been operating in the country for more than 85 years under its retail brand, Caltex, offering high quality products and services. There are close to 800 service stations strategically scattered throughout the Philippine archipelago and employees working in several areas of business such as Marketing, Lubricants and Terminal operations. The Chevron products that are available in the Philippines include Caltex with Techron® fuel and Caltex Diesel with Techron®D, Havoline® and Delo® oils. More information on Chevron Philippines Inc. is available at

Iligan students get free bread, new classrooms from Pilmico

Pilmico Foods Corporation, the food manufacturing arm of the Aboitiz Group, donated bread snacks and classrooms to students in Iligan City as part of its commitment to help improve students’ educational performance in the city.

In June, Pilmico kicked off its Kutitap Feeding Program, sharing various chocolate, corn, cheese, Spanish, pineapple, and buko breads with 2,436 students at Echavez Elementary School, Bagong Silang Elementary School, Cabili Village Elementary School, and Tomas Cabili National High School-Sta. Elena Annex.

The Kutitap Feeding Program—which supports an Aboitiz Foundation, Inc. CSR pillar, Primary Health and Child Care—consists of the distribution of nutritious and energy-rich Pilmico breads during the snack times of kindergarten and Grade 1 students, thrice weekly for 45 weeks.

This activity promotes education and envisions alleviating short-term hunger minimizing malnutrition, boosting school enrolment and participation, reducing absenteeism and improving academic performance.

Moreover, the feeding program also unites communities in the common purpose of providing meals for children with Pilmico partnering with local bakeries and dealers Frosty Bites, Shandy's Bakeshop and Cherrybelle's Bakeshop, which bake the distributed breads and in the process are also able to grow their respective businesses.

Meanwhile, In a bid to broaden its bread distribution, Pilmico last July 1 tapped Leyson Bakeship and D’Bauin Bakery to distribute more breads to additional beneficiary schools: Northeast II-A Central School, Kiwalan Elementary School, Northeast 1A Central School, Luinab Elementary School. In addition, Pilmico opened last June 5.

Buildings 1 and 2 of the Sta. Elena school project for the use of public kindergarten and high school students inside the Bayanihan ng Bayan sa Iligan Village in Barangay Sta. Elena, Iligan City, also as part of the company’s CSR efforts.

A typical Sta. Elena school building is four storeys high and contains six classrooms.

The four-building Sta. Elena school project, considered Pilmico’s single biggest corporate social responsibility initiative at P25.09 million, was initiated after Typhoon Sendong in late 2011 damaged several schools in the area, forcing students to travel far to study in crowded classrooms.

Today, classrooms at the Sta. Elena school project already have built-in blackboards, chairs, restrooms, and other furnishings.

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