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TeamAsia at 25: Fuelling innovation with passion

The passionate people of TeamAsia in their new office.

As independent integrated marketing communication firm TeamAsia gears up for its silver anniversary, president and founder Monette Iturralde-Hamlin fondly recalls how everything that the agency is today is borne of passion.

“It was 1992 when Mike Hamlin and I teamed up with the Asian Institute of Management and The Far Eastern Economic Review to organize The Asian Management Awards in Hong Kong, Indonesia, Malaysia, Singapore, Philippines and Thailand. Little did we know that the blood, sweat, and tears that our small team of three had put into the event would bring about an award-winning agency 25 years later,” said Monette.

Acknowledging their strength as an organizer, multinational companies such as Microsoft, Intel, and SAP Software Solutions then started to ask for assistance not only for events but also for creative promotions and public relations. This challenged TeamAsia to expand their services, allowing them to survive through the Asian Financial Crisis and eventually, through the rise of industry competition.

“We’ve always been flexible. We’ve rolled with the punches and reengineered our processes and services to adjust to the changing times, whether it is to capitalize on an opportunity or to adapt for survival,” she continued.

Now with five core services (Experience, Digital, Content, Creative, and Integrated Marketing Communication) and a team of 70, TeamAsia celebrates their 25th anniversary with the theme of passion—the very thing that founded, sustained, and prospered them.

And where better celebrate such a grand milestone than in a new office with an open layout which complements their fun family culture? The modern industrial interior encourages not only collaboration but also excellence, as decals of the agency’s philosophies—Inspire, Think Big, Be Bright, Live, and of course, Drive Passion—are on the office walls as reminders. Aside from this, the layout was also intentionally designed to help reduce energy consumption through the use of natural light and LED. This is in line with Project Live and Green Conferencing, recently launched campaigns which aim to strengthen TeamAsia’s efforts at reducing carbon footprint both in their day to day operations and in the events that they organize.

This is only the beginning for TeamAsia’s year-round celebration, as they are preparing to launch new events, projects, and marketing technology this 2017.

“Growing strong for 25 years is a feat but it surely is just the beginning for us. This year, we are more passionate than ever to find new and innovative ways to deliver next level experiences that will create and sustain the visibility of our clients,” said Managing Director Bea Lim.

TeamAsia started their 25th year with a bang, closing deals with clients such as Jollibee Foods Corporation, UnionBank, Madrid Fusión Manila, ASUS, the ASEAN Creative Cities Forum and Exhibition, QBE Group Shared Services Limited, and Let’s Talk Cleaner Energy, among others.

A light-up die cut 25 sign with colorful notes of what TeamAsians are passionate about—their way of celebrating 25 years of passion.

The strong female icons behind TeamAsia: Bea Lim and Monette Hamlin.

Metrobank Foundation Wins 7 Trophies at the 52nd Anvil Awards

Metrobank Foundation representatives led by president Aniceto M. Sobrepeña with their Gold and Silver awards

The Metrobank Foundation, Inc. (MBFI) took home seven (7) trophies at the 52nd Anvil Awards Gabi ng Parangal by the Public Relations Society of the Philippines (PRSP) last March 10, 2017 held at the Rizal Ballroom of Makati Shangri-La Hotel.

MBFI was awarded with Gold Anvil for “2016 Metrobank Foundation Outstanding Filipinos”, a unified recognition program of three searches, namely the Search for Outstanding Teachers (SOT), The Outstanding Philippine Soldiers (TOPS), and the Country’s Outstanding Police Officers in Service (COPS).

With the theme “Aspire. Inspire. Stand Out.”, the Metrobank Foundation 2016 Outstanding Filipinos honored 30 exemplars in the fields of academe, military, and police who have aspired to act on their visions for change, inspired countless others to become their best selves and be of service to their communities, and have courageously stood out even in the most trying of circumstances. These Outstanding Filipinos are people of unwavering dedication, whose stories of triumph and sacrifice collectively serve as a staggering reminder that building a progressive nation lies in the hard work of those who believe it is attainable.

MBFI also won a Gold Anvil for its “2016 Metrobank-MTAP-DepEd Math Challenge” (MMC) in partnership with the Mathematics Teachers Association of the Philippines (MTAP) and the Department of Education (DepEd). MMC is a Mathematics competition for elementary and secondary students in both private and public schools in the Philippines.

The only math competition in Asia spearheaded by a bank, MMC provides a venue for Filipino students to hone their mathematical skills in an atmosphere of friendly competition. Over the years, it has produced national winners who get to compete and eventually win in international competitions.

Moreover, MBFI’s “2016 National Teachers’ Month (NTM)” also received a Gold Anvil award. The 2016 NTM celebration is composed of milestone events, on-the-ground initiatives, the annual “Teacher Treats” menu of benefits and discounts, and a Digital Celebration – all of which contribute to realizing NTM’s vision as a national celebration that established a proactive engagement between the government and the private sector in uplifting teaching professions.

In 2016, NTM has marked a milestone with the institutionalization of its culminating activity through Republic Act No. 10743 formally designating “October 5 of every year as National Teacher’s Day”.

“We are greatly humbled and honored by the validation that the Public Relations Society of the Philippines has given to us. Through the Metrobank Foundation Search for Outstanding Filipinos, what we aim is to highlight the overall contributions, inspiring stories of gallantry, innovations and sacrifices of our modern day heroes and heighten the general public’s appreciation of these professions and the institution they represent.,” said MBFI president Aniceto M. Sobrepeña. “We also are glad to receive other important awards because this also proves our commitment to nation-building by giving back to the communities we serve,” he continued.

Another PR Program which was recognized with a Silver trophy award is the “2016 Bags of Blessing” in partnership with GT Foundation and the Catholic Church. The 2016 Bags of Blessing is a gift-giving project of Metrobank Founder and Group Chairman Dr. George S.K. Ty held every Chinese New Year with a tradition of sharing and giving back in gratitude for a prosperous year by helping the least privileged members of the Philippine society.

The Foundation also won Silver Anvil for the following entries under the PR Tool category: “Aspire. Inspire. Stand Out.” 2016 Metrobank Foundation Outstanding Filipinos Unified Souvenir Programs which showcases stories and best practices of the winners of SOT, TOPS and COPS; “Dreams, Journeys, and Discoveries” Metrobank Foundation 2015 Annual Report features milestones and accomplishments of the Foundation by highlighting success stories of its stakeholders. The annual report also acknowledges the role of its institutional partners who are contributors to the success of its programs; and lastly “HEALing the Nation, One Grant at a Time” Metrobank Foundation Grants highlights how the Program has helped bring about transformation in the lives of the underprivileged and vulnerable sectors of society, especially in the areas of health, education, arts and livelihood.

MBFI has been winning Anvil awards since 1985. To date, it has won 71 Anvil awards for its various programs and public relations tools, including the much coveted Grand Anvil gaining the record as the first corporate foundation to win a back-to-back Grand Anvil (2009 and 2010) in the history of the Anvil Awards. The Anvil Award is the most prestigious award in public relations in the Philippines. It is awarded by a distinguished multi-sectoral jury to outstanding PR programs and tools that reflect and promote public interest, good values, and genuine service to the community and society.

Caltex Fuel Your School to Fuel Learning in Bicol Public High Schools

Campaign starts in August to acquire quality learning equipment


Makati City, Philippines - Caltex’s multi-awarded Fuel Your School (FYS) program is now set to help fund projects in Science, Technology, Engineering and Mathematics (STEM) for high-need public high schools in Bicol region.

From July 1 to August 31, Caltex will donate one peso (P1) for every liter of fuel purchase in the 22 Caltex stations in Bicol. Chevron Philippines Inc. (CPI), marketer of the Caltex fuels and lubricants, aims to raise three million pesos (P3M) under this fuel-to-donate program.

Photo above show (L-R ) American Chamber Foundation (ACF) Director and Internal Auditor Roberts Sears; Southern Cross Distributors Inc., Chairman Jose Mari Delgado; CPI Country Manager Peter Morris; Department of Education (DepEd) Region V Asst. Regional Director Tolentino Aquino; and CPI Manager for Policy, Government and Public Affairs Atty. Raissa Bautista during the MOA signing.

Under the MOA, DepED will select Bicol’s highest need public high schools which can submit projects eligible for funding under the program while ACF will screen the projects and purchase the equipment for the qualified entries. SCDI, which is the pioneer Branded Marketer partner of Chevron and distributes Caltex fuels in the Bicol region, will help fund the program, as well as promote FYS. There will be 22 Caltex stations in Bicol that will participate in this program.

This year, high schools across the country will need more equipment as the first batch of grade 12 senior highs schoolers enter the government’s K-12 education system.

BDO Foundation Upgrades Escalante City Rural Health Unit

Residents of Escalante City in Negros Occidental are expected to receive improved health services with the recent rehabilitation of their rural health unit, a project undertaken by BDO Foundation, the corporate social responsibility arm of BDO Unibank. 

The foundation rehabilitated the Escalante City Health Office and Escalante City Maternity Clinic and recently turned over the facilities to the local government and health officials. 

"This is our way of giving back to the community and reaching out to people affected by calamities. Our goal is to help improve the health and well-being of the people, particularly the underprivileged, through better health services," remarked BDO Foundation president Mario Deriquito, who led the blessing and inauguration of the health office and maternity clinic. 

The event was also attended by BDO Foundation program director Rose Espinosa, BDO Bacolod area head Glenn Birch Ong and BDO Negros Occidental-Escalante branch head Peter Paul Bautista. 

Local government officials represented by Escalante City mayor Eddie Montero, Escalante City vice mayor Manuel Zamora and Escalante City health officer Dr. Lolita Legaspi, M.D. accepted the rehabilitated rural health unit on behalf of the city. 

BDO Foundation improved the health center's offices, clinics, consultation rooms, treatment rooms, breastfeeding station and various facilities. A play area for children complete with books and toys and an area for the comfortable use of senior citizens were also built. Further, the foundation rehabilitated the maternity clinic so that pregnant mothers can be given the best patient care possible. 

According to local officials, the improvements are expected to benefit more than 99,000 individuals from 21 barangays. 

Exclusively funded by BDO Foundation, the project is in keeping with its disaster response advocacy and rehabilitation program in provinces affected by disasters. Negros Occidental is among the many provinces devastated by Typhoon Yolanda. 

BDO Foundation rehabilitated the Escalante City Health Office and Escalante City Maternity Clinic in Negros Occidental as part of efforts to help strengthen the healthcare delivery system in the Philippines particularly in calamity-stricken provinces.

Ayala Foundation launches interactive art installation celebrating Moro Art

At the Manāra launch, with (standing, fifth from left) Fernando Zobel de Ayala, Ayala Foundation co-chairman; Aliah Cimafranca, Ayala Foundation consultant; artist Lilianna Manahan; artist Toym Imao; and Ruel Maranan, Ayala Foundation president

Two acclaimed Filipino artists come together to celebrate Moro culture through Manāra, an interactive art installation at the Ayala Museum Plaza, officially opening on May 3.

Manāra—the Arabic word for “minaret”—is the result of the creative collaboration between internationally acclaimed sculptor and painter Toym Imao and industrial designer and installation artist Lilianna Manahan.

Featuring 23 minarets and lanterns, the Manāra interactive art installation features Moro textiles, wood and metal work, music, and indigenous patterns. Manāra is a project of Ayala Foundation.

Traditionally, minarets served as lighthouses, providing light to people and vessels that needed to find their way. Minarets, which are also important architectural features of mosques, are also where calls to prayer are made.

Similarly, the Manāra art installation hopes to shed light on the richness and diversity of Moro culture, and in the process inspire a deeper understanding of Muslim Filipinos. At the same time, the interactive art installation serves as a call for unity—for Filipinos, even though they come from diverse backgrounds, to become more open to dialogue and cooperation.

“In an increasingly digital environment, art continues to be a powerful expression of today’s realities and an important medium to convey messages of enlightenment, action, and community. We see this interactive exhibit as an opportunity to promote awareness and further educate people about the rich and inspiring culture of Mindanao communities and the significant role the Moro culture plays in our country’s history and heritage,” Ayala Foundation Co-Chairman Fernando Zobel de Ayala said.

“The spirit of collaboration, mutual respect, and creativity shown in Manāra is the exact same spirit that we live by at Ayala Foundation,” says Ruel Maranan, president of Ayala Foundation. “Through our various initiatives in education, youth leadership, sustainable livelihood, and arts and culture, we make sure that we are aligned with the needs of our stakeholders, and focus on programs that make an impact in the lives of the people we serve, which include our conglomerate, our communities, and the rest of the country.”

For over 50 years, Ayala Foundation has been implementing community development initiatives in Mindanao. One of the foundation’s first projects was the Sumilao Cattle Research Project at Xavier University in Cagayan de Oro in the 1960s. At present, the foundation has been nurturing its partnership with the Autonomous Region of Muslim Mindanao for its youth leadership program Leadership Communities, and its education program Training Institute.

Ayala Foundation has also partnered with the City Government of Marawi for the community-based Siyapen Drug Rehabilitation Center, which was started earlier this year.

Guests are welcome to explore and interact with Manāra at the Ayala Museum Plaza from May 3 to May 30. The installation will then be brought to key sites in Visayas and Mindanao later this year.

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