(photo: ENCASH Participants with LCF Speakers and Staff)
The League of Corporate Foundations (LCF) jumpstarted the Corporate Social Responsibility engine of independent ATM deployer, Electronic Network Cash Tellers, Inc. (ENCASH).
ENCASH is the Philippines’ first independent ATM deployer. Their primary business is installing ATMs in the rural areas – usually in cooperation with rural banks and cooperatives. It is second to Banco de Oro in terms of being the largest deployer of ATMs in the Megalink network.
Held last 19 January 2012 at the Fraser Place, Gearing Up Your CSR for Business Excellence was attended by the company’s founders namely, president Eric Severino, director for administration Juan Mapa, head of operations Jose Maria Valdes, and head of sales and marketing Margarita Estebanlar. Joining them were 5 other department managers and officers.
The whole-day lecture-workshop included topics on “Gearing up Your CSR” (Camille Buenaventura); “Engaging Partners & Stakeholders” (Eddielyn Addun); “Program Planning, Implementation, Monitoring, and Evaluation” (Daday De Leon, Dario Pagcaliwagan), and “Communicating CSR” (Monette Hamlin).
An informal set-up encouraged real-time consultation between the participants and the speakers. Major areas of discussion were on aligning CSR objectives with the company’s business objectives, building the company’s CSR on the company’s strengths, and tailor-fitting CSR initiatives to suit the most pressing needs in various ENCASH sites. (ENCASH ATMs are installed in 55 provinces nationwide.)
LCF was commended for its solid group of speakers who provided excellent content and advice based on professional experiences. Participants also said the lecture-workshop exceeded their expectations.
LCF extends its gratitude to our activity partners – Lopez Group Foundation, One Meralco Foundation, Shell International Exploration & Production, San Miguel Foundation, and TeamAsia.
“The sharing of actual experiences help a lot. The presence of speakers from major players provides more than adequate backing to the theoretical presentations. A lot of meat in the steak, so to speak.” (ENCASH)
“We can now start the design, measurement, processes, definition of the objectives of the ENCASH CSR program with more structure – we are off to a good start and do not have to rely on playing things by ear – you also opened our eyes and introduced new ideas, collaboration being one, expanding the definition and subject coverage of CSR being another.” (ENCASH)